W I L D for WILDFOX SS 2012, PONY TALE

Wildfox White Label SS2012, PONY TALE

As little girls we all spent days dreaming of unicorns and mermaids, dressing up as fairies and ballet girls, dancing around in circles, sprinkling ourselves in glitter, trying on our mum’s clothes and dreaming of the days when we could grow up and wear all the beautiful things the big girls wear…Our imaginations ran wild, full of hope and excitement, Barbies, My Little Ponies, Bestest Friends, Roses and Lavender, plaiting hair, first kisses, decorating cupckakes and creating magical worlds, talking to the animals, imaginary friends….

Wildfox Spring 2012 White Label is a reflection of these childhood fantasies, it’s the grown up fairy tale decked with pastels, sparkles, mini dresses and 80′s nostalgia. My little pony, Care Bears and Rainbow Bright are brought to life in this collection with pastel hair, dreamy knits, creamy lace, fringe and dungarees.

As women, we might not be able to play with Barbies and Rainbow Brite, or create fantasy worlds in plastic castles on the floor, but we can do all those grown up things we dreamed of when we were little girls.

We can wear a lavender mini dress with flouncy sleeves and sparkling stars, we can kiss boys and run down the beach at night, we can fall asleep on the sofa with all our girlfriends or our families watching 80′s movies, we can wear high heels and have wild adventures and, if we want, we can see the world.

The things we lose are not really lost, they shaped us growing up and still exist as fairy tales waiting to come true.

The WILDFOX fairytale has arrived at www.itsthenewblack.com.au for every single one of you beautiful, incredible, inspiring women out there…we can still admit the ‘little girl’ is somewhere there inside of us, and she’s just waiting to let herself dream again….and this time we don’t have to dream for long, just click a button on your laptops, and it’s magic….new Wildfox on it’s way to your letterbox! xxx itnb

 

images & story ilovewildfox: http://ilovewildfox.com



Into The Blue with Paige..

We are ♥ing and absolutely MUST HAVE the newest colour denim for PAIGE – The Paige Blue Verdugo Jegging…

 

 

 

 

 

 

 

 

 

 

 

 

 

Blue is the colour of truth, serenity and harmony, by helping to soothe the mind. It is good for cooling, calming, reconstructing and protecting. Good for calming the body and mind, raising frequency, and its the PERFECTLY on-trend, newest denim shade of the signature super slim PAIGE VERDUGO JEGGING. The new Paige Blue, is a rich, bold, brilliant cobalt hue. It’s that subtle mix of tonal greeny-based blue shades that works back with most colours – your red-apple reds, mandarins, citron yellows, mint greens, taupes and creams, marled greys and pearly whites. It’s the new solution to blue denim that works in harmony with your entire wardrobe! The fabric is known to wash well and the colour to get better with each wear. The PAIGE BLUE VERDUGO JEGGING is in store now… Just in time to work into our summer wardrobe and carry us through to lighten up our Autumn too. Buy yours now at www.itsthenewblack.com.au

♥Like Us! Love Us!♥

 

It’s been many months in the making, but it’s FINALLY here – and we hope it’s been worth the wait………….it’s the NEW: its the new black!

We have just re-launched our BRAND new site, with a hot new look, brand new function, extra facilities & tons of HOT NEW LABELS!!

It’s something we’ve been dreaming up for a while, a lingering craving to freshen up and when we sat down to start the process – full of exciting ideas for the new-look, loads of things we wanted to change & improve for you, we realised just how much we’ve grown since the beginning. It’s a humbling thought, and a wonderful feeling to see the progress of our business over the last…3 years.

And…we have YOU, our valued customers to thank for your continued support and loyalty. We love what we do, we love spending our days bringing you some of the most beautiful fashion, AND, We’re so excited to present our brand new site, we LOVE it and we hope you do too!

To celebrate our re-launch, we have set ourselves a little goal:

It’s time to Up ↑ The Fanbase!

IF we reach 1500 facebook LIKES in ONE WEEK

ALL our LIKES  (old and new) will receive a 10% OFF voucher!

LIKE US  on facebook, & then ‘PM’ US (private message) your email details & you’ll receive a 10% off coupon code.

Help us reach 1500 likes, SHARE us with your friends & we’ll share our amazing discount.

Don’t forget to sign up to our  BLACKLIST. Your VIP access to exclusive offers & updates on what’s new and what we’re lovin at its the new black

 

Introducing FLANNEL

Flannel, is about lifestyle, family, effortless elegance and organic luxury. Award winning designer, Kristy Lawrence’s motivation each season is to create an effortlessly stylish collection featuring pieces that are luxe, versatile and will work with past, current and future Flannel trademark pieces and the rest of your wardrobe…. Inspired by her summers growing up by the beach, The Flannel range consists of effortless pieces with a vintage twist – the styling is strong and cool, with a subtle sexiness, and an air of easy-wear simplicity. Flannel embraces the essence of organic comfort, mixing elegant and casual with lightweight cottons, cool leathers and sensual combinations of silk in natural hues.

Love In The Air Dress, Flannel

Streets of Desire Vest in Butter Suede, Flannel

Elissa Coleman and Summer Dancing in the Sand

The latest stunning summer collection to arrive in store at Its The New Black is the feminine and free-flowing, body conscious shapes of The Elissa Coleman label.

Her collection of weightless silk and cotton garments, translates seamlessly into the perfect combination for a gorgeous summer wardrobe. Offering a blend of stunningly coloured resort-style day wear & balmy summer evening pieces, the collection is contstructed in beautifully hand-painted silks and unique printed fabrics,  all carefully detailed – with finishing touches painted directly onto the garments. The latest collection embraces the essence of femininity, embodying both elegance and function in seductive, modern silhouettes.

Dream of Spanish summers, flowers in our hair, sipping Margarita’s while Salsa dancing barefoot in the sand. Naturally we’re wearing the dip-dyed watermelon & white Frankie long dress or shaking it in the tiered, scarlet red Francesca…can’t you just hear the music??!! Bring on Summer dressed in Elissa Coleman! …

itnb xx

Frankie Long Dress, Elissa Coleman

Francesca Short Dress, Elissa ColemanTango Dress, Elissa ColemanAzzura Long Skirt/Dress, Elissa ColemanStella Dress, Elissa Coleman